https://vimeo.com/995017740?fl=pl&fe=vl&pgroup=plv
Creative Merchandising Director / Product & Promotion Planner
📍 Based in Japan | Available for Global Remote Work
Additional portfolio available upon request: Product Design / Product Planning
<aside> ❤️
Substack @substack
Instagram @instagram
YouTube @youtube
</aside>
I’m a merchandising director experienced in creating cohesive strategies that integrate product planning, promotion, and retail design.
My strength lies in transforming vague ideas into marketable concepts that generate measurable results.
With a background in Tokyo University of the Arts, I combine creativity, field experience, and analytical thinking.
Having worked at ASKUL Corporation as a Furniture Merchandiser, I’ve since built a freelance career as a product planning and sales strategy director, bridging design and business outcomes.
As an artist, I am creating an installation using vintage fabrics and video.
I specialize in direction related to design and visual expression through the use of light, textiles and coloring.
Born in Matsuyama City, Ehime Prefecture
Graduated from Matsuyama Higashi High School, Ehime, Japan
Graduated from Tokyo University of the Arts, The Department of Intermedia Art
ASKUL Corporation, one of Japan’s leading e-commerce companies and worked as a Furniture Merchandiser in the MD Division.
Currently active as a Freelance Product Planning Director
Rather than asking “What do we want to make?”, I start from “What value does this space or user need?”
I integrate functionality and design to create products that resonate emotionally while achieving profitability.
My proposals always cover the entire process — from research and concept creation to production, sales space design, and promotion.
https://naomotooka.substack.com/?utm_campaign=pub&utm_medium=web
<aside> ❤️
</aside>
